How does BrandBoost work?

1.    Players are presented with a choice to either pay for access to content or engage with a brand to access for free.   A logo and leaderboard ad indicates who the associated sponsor is.

2.    Once the player chooses to engage with a brand, they are presented with a large format rich media experience, typically consisisting of a video with a skin.  While the player is watching the ad, their free game session or item is loading in the background. 

3.    After :30, the player can continue to redeem their free session, subscription pass, or item

4.    Finally, upon completion of the game session or redemption of the virtual item, the player is presented with a message reminding them who sponsored their content alongside an IAB standard 728X90 leaderboard ad.

All brand elements are served clickable and trackable via third-party ad servers.  A BrandBoost engagement is not counted unless the user chooses to engage with the ad for at least :30.  This means advertisers are guaranteed completion of :15 or :30 video spots.

BrandBoost User Flow

Effectiveness of BrandBoost Advertising

Research clearly indicates that consumers are most receptive to advertising when brands are adding value to their entertainment experience.  The more value they get in exchange for their attention, the more receptive they are to the advertising.  When given the choice, over 95% of consumers will choose to engage with brand advertising to access game content for free.  And because they have made the choice to engage with the advertising, they are more attentive to the ads and open to brand messaging.  Third-party studies designed to measure the effectiveness of BrandBoost campaigns indicate significant lifts in brand awareness, brand favorability and purchase intent.  In fact, when compared to market norms, BrandBoost campaigns have proven to be at least twice as effective as other game advertising methods. 

Engagement at Scale…Guaranteed!

The majority of brand marketers view the internet as an engagement platform, while looking to other mainstream media channels for mass reach and awareness.  The most effective digital brand advertising is designed to invite consumer engagement, but the challenge is to achieve engagement at scale.    The creation of custom branded games (“Advergames”) or custom branded gifts in social media is a novel concept to many brands, but getting scale against the creation of custom content is always a risk.  BrandBoost enables advertisers to sponsor gaming content that already has an audience with pent up demand, eliminating the inherent risks associated with creating custom content that may or may not attract an audience.  BrandBoost guarantees engagement across thousands of games reaching over 30 million unique users, and advertisers only pay when a player chooses to engage with their brand. 

BrandBoost Advertisers