> Network Overview
WildTangent operates the largest games advertising network in the world reaching over 100 million unique users worldwide and over 35 million in the US. We deliver integrated campaigns targeting casual gamers, core gamers, or kids in our owned and operated properties and across a network of premium online gaming properties who we exclusively represent. We enable advertisers to benefit from the reach and scale of our network while driving deep engagement and results that blow away market norms.
WILDTANGENT PROPERTIES
The WildTangent ORB is our owned and operated games service that is bundled with over 85% of new PCs in the world via exclusive deals with PC Manufacturers. Every month over 10 million players access over 1,000 family, casual, and hardcore games across the downloadable, browser, social, and MMO genres. Games in the service come from top developers like Disney, Nickelodeon, Hasbro, Sony, PopCap, Playfirst, Capcom, THQ, Activision-Blizzard, Ubisoft and others. The WildTangent ORB offers consumers a new way to play, giving them the choice of paying per session with WildCoins or allowing brand advertiser to pay on their behalf. WildGames.com is our rapidly growing games portal reaching over 4.5 million unique users in the US and over 7 million worldwide.
PARTNER PROPERTIES
Advertisers can enjoy the benefits of network reach by running campaigns across our extended network of partner sites. We partner with premium properties that deliver reach against highly targeted gamer demographics and then consult with them to create unique ad products that are native to their content. From the world’s largest massively multiplayer games, such as Adventure Quest, to the world’s most successful casual game publisher PopCap (creators of Bejeweled) our partners work with us exclusively to create exciting opportunities for advertisers.
REACHING YOUR TARGET AUDIENCE
WildTangent delivers over 35 million monthly unique users in the US, which represents approximately 35% of the online gaming market. Our audience is segmented into 3 channels: Casual, Core, and Kids and Family. Advertisers can target by channel, genre, theme, and by individual games to effectively reach their demographic and psychographic target.CASUAL
Our Casual channel is 72% female and 82% over the age of 25. The channel enables advertisers to align themselves with top casual game franchises like Bejeweled, Diner Dash and The Price Is Right. Current advertisers in our Casual Channel include P&G, Kraft and Wal-Mart.
Kids and Family
Our Kids and Family channel delivers a primary audience of Kids 9-14 with a heavy male skew. Our Kids and Family channel enables advertisers to align themselves with top games from major youth entertainment brands as well as a number of massively multiplayer game worlds like AdventureQuest, and Free Realms. Advertisers in our Kids and Family channel include Cartoon Networks, Kellogg's, and General Mills.
CORE
Our Core channel delivers hardcore Male 13-17 and 18-34 gamers playing top PC titles from the likes of Ubisoft, THQ, and Sierra as well as a number of leading massively multiplayer games. Advertisers in our Core channel include Sprint, Comcast, Microsoft, and EA.
